Showreel
Work that clears the standard.
Two routes
Pick the one that fits the record.
Route A — Faceless
The story carries it.
The artist is never on camera. The record is carried by a single cinematic narrative. Zero artist call-time, no schedule risk, content-safe by construction.
4–6 weeks
Route B — VFX / Animation
The star, rebuilt.
A stylised CGI version of the artist performing inside environments that cannot be filmed. The character becomes a reusable asset across future singles, cutdowns and stage screens.
6–8 weeks
| Route A — Faceless | Route B — VFX | |
|---|---|---|
| Artist on camera | No | As a CGI character |
| Artist time required | None | One reference/likeness session |
| Environments | Real, cinematic | Anything — impossible to film |
| What they keep | The film | The film + a reusable CGI asset |
| Content risk | Lowest — nobody on camera | Low — fully art-directed |
| Timeline | 4–6 weeks | 6–8 weeks |
| Best when | Fast, safe, story-led | A signature look to reuse |
The standard
Built clean from the first frame.
In
- Modest wardrobe in every shot
- Family-safe imagery
- Culturally grounded art direction and Arabic typography
- Cleared for daytime broadcast and unsupervised public loops
- Storyboards signed off before the shoot
Out
- No alcohol, nightlife or club settings
- No mixed-gender intimacy, contact or suggestive choreography
- No revealing wardrobe
- No religious imagery as decoration
- No political, territorial or factional symbols
Two written approval gates: after the boards, after the first cut.
Pipeline
From greenlight to master.
Concept & Boards
Wk 1–2
Pre-production
Wk 2–3
Production
Wk 3–5
Post
Wk 5–7
Delivery
Wk 7–8
Deliverables
Cut for every screen it lands on.
Master film
The full-length music video, graded and finished.
TV & mall loop
Broadcast- and public-screen-safe cut for daytime placement.
Vertical cut
9:16 recut for Reels, TikTok and Shorts.
Social cutdowns
Short teasers and hooks sized for each platform.
Stills pack
High-res frames and key art pulled from the shoot.
Source & handover
Project files and assets handed over on delivery.